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Tuesday, June 24, 2008

The Bad Stuff about WidgetBucks

Despite WidgetBucks staff commenting that their ads load fast - I still see them loading slowly on my blogs. They are generally the last thing to load on my pages (which is good in that they let other things load first) but it can take 1-3 seconds for them to load (some report it as being longer). This isn’t really good enough. Contextual Targeting doesn’t seem to have worked for me very well. I tested an ad unit in the contextual mode on my blog and it gave reasonable results in that the ads were on cameras and the site was about cameras - but I’ve rarely seen more specific targeting. What I mean by this is that if I have a page about a particular model of camera I’ve never seen a WidgetBucks ad actually served that mentions that camera. I think if they were more targeted contextually the CTR would be significantly higher - the ads would probably convert better for advertisers too. Ads dominate pages too much for my liking. While they do give the option to use different color schemes, even the most subtle colors make it difficult to blend ads into a page. While this probably helps with CTR it isn’t great for usability - particularly with all the animation going on. While you can easily have 2-3 ad units of AdSense or Chitika on a page to run too many WidgetBucks ads on a page would probably be quite overwhelming for readers. In my first impression review I said that the affiliate program sucked - they improved it which is great - however they don’t give any indication of what those earnings are until the first week of the following month. It’d be great to have some more immediate indications of not only the total number of referrals but how it’s performing. This would also give me a clearer indication whether others are earning good money from WidgetBucks. So on an earnings from I like WidgetBucks - but on a design and reader usability front I still have some issues which hold me back from using them more.
Again - it’s worth emphasizing that different ad options will work differently on different blogs. WidgetBucks ads work well for me on product related blogs (as do Chitika) - while AdSense seems to work better for me on non product related blogs. The key is to test test test and see what works best for you.
I should also say that it’s another couple of weeks until payments come through from WidgetBucks. I don’t have any doubt that they’ll pay as promised - but while the initial earnings from it look pretty decent I can’t really review it fully until I see some cash hit my paypal account!

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